Dolce Luna
Tuesday, February 14th, 2006
This is quite a bit off topic for me but I’ve been itching to talk about Dolce Luna for some time (I’ll try to circle back to something relevant… after I get to talk about their scrumptious pastries first).
My wife and I met the owner, Luna Chu, a few years ago when we were photographing a wedding at the Presidio in San Francisco. I could pontificate for quite a while about how creative and beautiful her wedding cakes and pastries are, but I’ll let her portfolio speak for itself. After the wedding, we had the distinct pleasure of trying out some of her cookies—she sent a package to us in Santa Barbara as a “thank you” for giving her a few photographs to use in her portfolio. The gesture was extremely generous and very appreciated. Plus, the cookies were incredible.
So what’s the point? Well, for one, the wedding was in 2003. Despite the time that has passed, and the fact that we haven’t had an opportunity to work with Luna since, I still remember her attention to detail, her creativity, how pleasurable it was to work with her, her generosity, and, of course, how amazing her cakes and pastries tasted. I’ll probably remember her work and her company for as long as my mind is controlled by my taste buds, and far more vividly than my recollections of the hundred or so other confectioners I have worked with over the years.
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I think everything in business boils down to passion. I believe Luna has a deep passion for her business and every single pastry she creates. You can see it in the external creativity and presentation, and you can definitely taste it with each bite. I would guess that passion is probably a huge part of her success. I can guarantee, however, that her passion is the primary reason why I often feel the urge to tell people about this “specialty desserts boutique” nearly 400 miles away from me.
So try to be passionate about everything you do. …and try some of her cookies!

Hmmm. I guess I fail to see how the following is a plausible solution: