Dr. Terry F. Yosie wrote an excellent column at GreenBiz.com on corporate social responsibility and how it should fit into a corporation’s business strategy: Corporate Social Responsibility: What the Smart CEO Needs to Know. Dr. Yosie covers five things every CEO should know about CSR and his or her company’s business strategy:

1. Recognize that demands for corporate social responsibility reflect a shift in society’s priorities.
2. Manage social responsibility challenges as part of corporate governance.
3. Look upon corporate social responsibility as a strategic challenge and not as a series of high profile initiatives.
4. Measure society’s expectations as part of the business process.
5. Define success for the company.

TAGS: CSR | Corporate Social Responsibility | Corporate Governance | CEO

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