This is not based on scientific method, but the results of his recent attempt to be utilized as an ethics resource has led Shel Horowitz to question a few things. In short, just prior to the Enron verdict, Horowitz sent out a press release offering utility to the media as an expert in ethics. The results were less than stellar and led Horowitz to a very intriguing explanation:

“An email drop to some 700 outlets resulted in *one* radio interview–admittedly, nationally syndicated and for a full hour. PR Web claims 36,997 people saw the press release (which means they saw at least the headline) and 398 media outlets picked it up but none used it.

“…But here’s the really astonishing thing: not only did my carefully crafted press release (vetted with a PR expert before it went out) fall flat, it seems that almost no one was looking for comments on this big, big story.”

Interesting indeed.

TAGS: Ethics | Enron | Jeff Skilling | Ken Lay | Andrew Fastow | Enron Verdict

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