In the midst of my attempts to play catch-up on all of the reading I should have completed so far this quarter, I was pleased to come across a very refreshing passage in my Managerial Accounting text this morning:

“Satisfactory ROI is important, but it is by no means the only objective of a business. In many practical problems, personal satisfaction, friendship, community responsibilities, or other considerations may be much more important than ROI.” [pg. 876]

Kudos to the authors for making such a statement!

TAGS: Accounting | Ethics | Business | CSR

This entry was posted on Sunday, January 22nd, 2006 at 12:48 pm and is filed under Books and Films, Business Ethics, Business Strategy, CalPoly MBA, Corporate Social Responsibility. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.