Values-Driven Business
Ben Cohen and Mal Warwick have joined forces and authored, Values-Driven Business: How to Change the World, Make Money, and Have Fun, which according to the publisher Berrett-Koehler Publishers, Inc., “lays out the roadmap for starting and running a business while staying true to one’s own ethics and values” (tip to CSRwire.com for the press release). I have not had a chance to pick up the book yet but am quite interested in reading it. If anyone has read it already, I’d love to hear what you think.
Even at a quick glance, the book’s subtitle, “How to Change the World, Make Money, and Have Fun,” should be compelling enough to prompt anyone to pick it up. I often wonder what the world would look like if even a small majority of businesses were created and operated based on those three goals (and in that order). It is reasonable to assume that prioritizing “changing the world” over profit might reduce the amount of wealth floating around, but is that necessarily a bad thing? I would like to think that the world would be better off, but it is impossible to tell without experiencing such a reality.
It’s interesting to think about though…
TAGS: This entry was posted on Tuesday, April 18th, 2006 at 10:53 pm and is filed under Books and Films, Business Ethics, Corporate Social Responsibility. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.