They’re at it again. Yesterday Apple released an iPod capable of playing video, among other product and software releases. What I find interesting is that Mr. Jobs repeatedly took the stance that a video iPod would be pointless prior to yesterday’s release. I’m not sure why that bugs me so much, but I am fairly certain that it is somewhat borderline ethically. I wonder if I am being too black & white about the situation…

Erick Schonfeld at Business 2.0 has done a nice job of listing Mr. Job’s previous criticisms of a video iPod.

Is it reasonable to repeatedly take one stance for a significant period of time, and then suddenly change the story by releasing a product that you obviously were spending a large amount of time and money developing at the same time? It fiddles with people’s trust in my opinion…

TAGS: Apple | iPod | Steve Jobs | Mac

This entry was posted on Thursday, October 13th, 2005 at 7:51 am and is filed under Business Ethics, Business Strategy, Interesting News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.