I thought it only fitting that I would follow my last post with a mention of Brand Autopsy’s Lowest Common Denominator. It seems that the donut shop is trying to “McDonalds-inize” their coffee operations. Think Dunkin’ Donuts isn’t serious about making coffee their big thing? Check out their homepage (and don’t forget to give that logo a looksie one more time). Funny, I don’t see any donuts, just a bunch of coffee.

(Screen shot for posterity — I’m sure the homepage will look different in a few weeks…)

TAGS: Dunkin’ Donuts | Coffee | Starbucks | Donuts | Branding

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