MarketingProfs.com has an excellent article about the state of “green” products and marketing (The Real News About Green Marketing) that I would recommend to anyone who is interested in the environment or the “green” movement in business. Here are a few short clips from the article:

“But given a brand they trust, a large and growing number of consumers, armed with the extra knowledge that it happens also to be green, will grab the eco-friendly option.

“…And there’s even better news. Many green products and technologies have improved significantly since the “crunchy” days of green marketing, and many are so improved that they are now superior to their conventional “brown” counterparts. Probably the most familiar case in point is Toyota’s hybrid, Prius, which has consumers lining up to purchase it—at a significant premium price, to boot.

…Tomorrow’s news: Those businesses that grew in the 21st century were those with an appreciation for how ‘green’ was equated with ’superior performance’; success in the global marketplace came as a result of integrating green considerations into innovation.”

TAGS: Environment | Green | Business

This entry was posted on Wednesday, March 22nd, 2006 at 9:15 pm and is filed under Business Strategy, Corporate Social Responsibility, Social Enterprise. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.