I was not planning about posting about this, but if you have yet to notice the new issue of Vanity Fair, be sure to take a gander. If you are unfamiliar with the magazine (admittedly, I am not sure if I have ever read an issue before) grab the latest copy off of the newstand and see if you can figure out the glaring contradiction. In short, the magazine stands a fair chance of having a good time on a seesaw with a Mini Cooper on the other end (as would most magazines of the same genre I suppose).

My first exposure to the “Green Issue” came last night when I opened one of the grocery bags from a trip my wife and I took to Whole Foods. She, like many readers, purchased the issue because of her interest in the environment and related issues. While I gawked at the heft of the magazine (The Inspired Protagonist noticed the same contradiction of “green” being bundled with such massive paper usage) the second wave of irony (that the magazine was purchased at Whole Foods) made me feel a bit silly. Will readers really take a magazine seriously that uses for its cover image a photograph of Leonardo DiCaprio decked out in an arctic coat and crampons and nearly snuggling a baby polar bear? It almost diminishes Leonardo’s more serious side…

I think the concept is somewhat cheesy, but from a more “level” standpoint, it is promising to see Vanity Fair publicizing the issue. If I can force myself to crack the magazine open, I’ll post about anything I found interesting.

TAGS: Green | Vanity Fair | Environment

This entry was posted on Sunday, April 15th, 2007 at 5:04 pm and is filed under Corporate Social Responsibility, Social Enterprise. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.